Happy Holidays from CUInsight! It’s been another great year and it’s time again to take a look at the year’s best. Here are your top ten marketing and member experience posts from 2023!

Lessons from my first Savannah Bananas game
by ANGELA PRESTIL, CU DIFFERENCE
I’m not much of a sports fan. I do love the Green Bay Packers and will always be a cheesehead no matter where I live. So, when I had a chance to see the Savannah Bananas in action, you might be surprised to hear that I was… (read more)

Most credit union rebrands overlook this one crucial thing
by KERALA TAYLOR, PIXELSPOKE
If you’ve worked at your credit union for a good chunk of time, chances are you’ve been around for a rebrand (or two). Sometimes it’s a name change that inspires the rebrand, sometimes it’s a recognition that your logo and color palette are starting to look… (read more)

What are successful credit unions paying attention to?
by BO MCDONALD, YOUR MARKETING CO
“Apple is a boat. There’s a hole in the boat, and it’s taking on water. But there’s also treasure on board. And the problem is, everyone on board is rowing in different directions, so the boat is just standing still. My job is to get everyone rowing in… (read more)

Creating real metrics for financial literacy
by KELLI C. HOLLOWAY, AACUC
I am still riding the wave of inspiration cast by this year’s 25^th Annual AACUC Conference. Hundreds of credit union professionals all left with a very specific call to action – “What does Legacy mean to you, and how can you advance that definition in the communities we serve.” For me, Legacy means… (read more)

Gen Z approaches money differently, credit unions should too
by COURTNEY CARROLL, STRUM
As more of Gen Z (now age 12 to 27) are entering the workforce, they are experiencing the challenges that come with managing personal finances. With abysmal education around finances, young adults have historically been left to rely on those around them for guidance – which too often leads to… (read more)

The future of Generation Alpha
by EVAN LEAPHART, KIDDIE KREDIT
Hello my fellow Baby Boomers, Gen X’ers and Millennials! I’m sure you all are aware of Gen Z but did you know there’s another Generation right behind them … Generation Alpha! That’s right, Generation Alpha is anybody born after 2010 which means this marks the first year that… (read more)

How credit unions can retain and attract deposits in 2023
by MARK SIEVEWRIGHT, SIEVEWRIGHT & ASSOCIATES (AN SRM COMPANY)
Challenges in growing and retaining deposits in a rising interest rate environment are creating liquidity pressures for many credit unions. For example, 30% of credit unions with $1 billion or more in assets now have loan-to-share ratios above 90%, while 30% have cash and equivalents below… (read more)

Do all your ATMs really need deposit automation?
by DARREN SMITH, ATM USA
Major changes are on the horizon for ATMs that will require significant investment. With PCI regulations looming, most credit unions will need to upgrade their fleets or replace outdated machines. But in an era of mobile and digital banking, is keeping deposit-enabled… (read more)

Five credit union deposit growth ideas to implement now
by MARK ARNOLD, ON THE MARK STRATEGIES
Deposit growth issues come up frequently in strategic discussions with credit union leaders this year. One client even described the battle for deposits as “hand-to-hand combat.” Members and potential members simply have less deposits in this economic environment, and your competition is… (read more)

5 marketing shifts to drive results in 2023
by CHARLOTTE BOUTZ-CONNELL, STRUM
In 2023, credit unions are already seeing lending slow and deposits drain. The interest rate environment is the top concern for credit union leaders for 2023. The cost of funds is up, and profitability is feeling the pinch. What does that mean for credit union marketing leaders in 2023? Better reporting will be… (read more)

Original article available here.